a bilingual E-commerce Specialist with 8+ years of experience in Shopify, branding, and digital marketing. Fui can help brands grow through design-driven commerce
fui’s job
Fui Fui is an E-commerce Specialist and Graphic Designer with over 8 years of experience crafting visually engaging, high-performing online experiences.
With a foundation in design and a passion for digital commerce, Fui has helped brands in fashion, lifestyle, and consumer electronics bring their identities to life through intuitive Shopify stores, compelling visual content, and data-driven UX improvements.
His skill set spans end-to-end store management, visual merchandising, email marketing design, campaign assets, and brand storytelling.
Fluent in both English and Mandarin, Fui has led cross-border projects between Australia and China, delivering design-consistent and culturally relevant digital solutions. He believes that great design isn’t just beautiful — it converts.He loves the Japanese minimalist design style and Maori culture with black and white dots. He is always on the lookout for the latest trends in design and constantly searching for new ways to expand his skill base and learn new things.
Whether it’s a homepage redesign, a seasonal campaign, or a full brand refresh, Fui approaches every project with creative clarity, technical fluency, and a focus on results. Outside of work, he enjoys exploring AI-driven tools like Midjourney, generative design, and prototyping technologies to stay ahead of the curve.
FUI’S MISSION
Fui believes that it is his mission to create something that impresses the clients and stay in their memories by making design academic and technical.
FUI’S GOAL
“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” – Milton Glaser
